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Disrupting the Senses: The Future of Sensory Branding
Bompas & Parr will take guests on a journey into the polysensory universe, unpacking examples of some of the best brand work that utilises the senses to disrupt and engage in an increasingly noisy world. From flavour clouds to edible films, we take a look at how agitating the senses with the unexpected makes for a memorable experience - with the biological knowledge that memory and the senses are intrinsically linked. Part food science, part extraordinary creative, Bompas & Parr will surprise and delight in this tangible session.
