Taste the Future. Fast-track Your NPD.

Central to Food Matters Live is Tastes of Better - a series of exclusive one hour-long ingredient showcases, brought to you by global ingredient innovators, designed for product development, technical and innovation professionals at the forefront of food, drink and nutrition.

Why attend Tastes of Better?

Tastes of Better presents the unique opportunity for you to:

  • Accelerate NPD with market-ready solutions
  • Taste dishes made with pioneering ingredients
  • Get tailored advice from technical experts

  • Solve compliance challenges: HFSS, UPF, sugar reduction, clean label

  • Network with leading ingredient innovators

Tastes of Better was spot on in terms of the content. I liked the diversity of the sessions and it was nice to connect with people I otherwise may not have. It was a really good two days with a good mix and balance.
Nomad Foods
Attending Tastes of Better was invaluable for anyone in the food and beverage industry. Initially hesitant to take two days off, it proved worth every minute. The sessions and networking opportunities were outstanding.
Delightful Food Company
It was an amazing opportunity not only to hear about the latest innovations but also to experience them. I find this particularly useful as innovation in flavour and texture is best tasted. I also got a lot of valuable connections out of the event, which is priceless.
Branding Innovations
I loved the event. Of particular note were the interactive tasting sessions – the various teams were interesting, knowledgeable, and very open to feedback. Looking forward to future events!
Tesco

The experience

See

Discover the latest ingredient solutions from global innovators, addressing HFSS compliance, UPF concerns, sugar reductions, clean label, and positive nutrition challenges.

Taste

Sample dishes created onsite with the latest ingredient innovations that meet growing consumer demand for healthier, sustainable, indulgent products across all categories.

Learn

Apply solutions directly to your product pipeline. Meet the brilliant minds behind the latest innovations and gain valuable insights and expertise from leading technical experts.

Go beyond the showcase

Tastes of Better partner stands

Immerse yourself further with the ingredient innovators behind the experiences. Explore their latest ingredients, technologies and solutions, and discover how these innovations can be applied to your own product development projects. With opportunities for one-to-one conversations, deeper technical insights and meaningful connections, the partner stands offer the chance to turn inspiration into opportunities for your NPD.

Innovation tours

Tailored around specific product categories, these guided experiences will guide you through selected exhibitor stands, including Tastes of Better partner stands, offering the opportunity to discover pioneering ingredients, explore emerging trends and gain fresh perspectives from the innovators. Connect with leading suppliers, uncover exciting new possibilities and take away valuable inspiration to inform your future projects.

Discover innovative ingredients, cross-category breakthroughs

Join the conversation

Food Matters Live London is the UK’s premier event bringing together hundreds of innovators, product developers, technical managers, food innovators and nutritionists. Attendees will span brands, manufacturers, retailers, QSRs and foodservice, as well as start-ups and scale-ups shaping the future of food and nutrition.