SAM Research

SAM is the leading international sensory and consumer research partner. We exist to make consumers happy through enabling them a voice in the development of outstanding products that create memorable experiences.

Working across the food and beverage, cosmetics, homecare, healthcare and OTC-pharma and durables industries, SAM are trusted advisors to many of the world’s top brands, helping to uncover how consumers value both existing and future products, brands, and packaging. Using sensory and consumer sciences, along with the most advanced research techniques, SAM identifies opportunities for our clients to increase their competitive edge by enhancing product performance and positioning strategy.

In 2027, SAM will be celebrating 40 years of commercial success delivered through its 20x proprietary, state-of-the-art facilities, expert teams based in France, Germany, Italy, Spain, Switzerland, the United Kingdom, Morocco, China and the USA, and operation across more than 65 countries.