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Reset to Reignited Growth: How Plant-based Can Accelerate Europe’s Food Transition
While the plant‑based category has gone through a reset, the fundamentals such as consumer appetite, health benefits, sustainability needs and global momentum remain clear and compelling. In this session, Rutger Rozendaal outlines how Europe can accelerate the shift to alternative proteins by focusing on taste, emotional relevance, scale and powerful partnerships across the value chain.
