The Latest Science in Multi-Sensory Perception of Flavour

23 Sept 2026
The Flavour and Colour Lab
23rd September Session 3: Multi-Sensory Design: Enhancing Taste through the Senses

Explore how the emotional side of eating is shaped by multi-sensory cues, revealing how sight, sound, texture, temperature and smell influence not just flavour, but feeling. Drawing on consumer psychology, discover how brands can design sensory experiences that create stronger emotional connection, memorability and product appeal.

Speakers
Chris Lukehurst
Chris Lukehurst, Consumer Psychologist - The Marketing Clinic