Key Trends in Flavour and Colour Innovation

22 Sept 2026
The Flavour and Colour Lab
22nd September Session 1: Key Trends in Flavour and Colour Innovation

Flavour and colour are now critical to how consumers choose, trust and enjoy food. This session brings together the latest science, emerging consumer trends and external pressures — from global flavours and clean label to regulation, volatility, technology and social media — shaping the future of flavour and colour innovation.

  • Why flavour matters more than ever in food and nutrition
  • The latest science shaping our understanding of flavour perception
  • Future flavour consumer trend predictions including; global flavours, nostalgic twists, multi-sensory experiences, clean label and balancing indulgence with health
  • How regulations, economic and global volatility and technology advancements are shaping the future of flavour
  • The role of social media in redefining the speed and impact of flavour trends, and how to keep up
Speakers
Betina Piqueras-Fiszman
Betina Piqueras-Fiszman, Associate Professor in the Marketing and Consumer Behaviour - Wageningen University
Michael Turner
Michael Turner, R&D Manager, UK Flavour & EU Sector Transformation Lead - PepsiCo
Regina Maiseviciute‑Haydon
Regina Maiseviciute‑Haydon, Associate Principal Analyst - Mintel
Hubert Heijligers
Hubert Heijligers, International Culinary Innovation Manager - The Kraft Heinz Company