Flavours of Africa: Translating Authentic Taste into Scalable Innovation

22 Sept 2026
The Flavour and Colour Lab
22nd September Session 2: The Global Flavour Exchange

African flavours offer bold, distinctive taste profiles that resonate with both diaspora consumers and adventurous European palates. This session shows how authentic African flavour codes from spice and heat to fermentation and smoke can be translated into scalable, clean-label and plant-forward innovations that work commercially.

  • Africa’s flavour codes: Bold spices, heat, fermentation, smoke, and umami, adapted for modern food and drink.
  • From street food to shelf: Turning authentic tastes into consistent, scalable seasoning systems.
  • Local insight, global appeal: Flavours that connect with diaspora consumers and adventurous European palates.
  • Innovation opportunities: Clean-label, plant-forward, and cross-cultural African-inspired flavours
Speakers
Kojo Brifo
Kojo Brifo, Managing Director - Freddy Hirsch Nigeria