Can Clean Label Deliver Without Compromise?

23 Sept 2026
Insights and Trends Theatre
23rd September Session 2: Can clean label deliver without compromise?

Clean label is no longer a differentiator—it’s an expectation. This session explores what it really means to consumers, where retailer and consumer demands collide and how ingredient scrutiny is reshaping NPD. Discover practical strategies to deliver clean label without sacrificing taste, performance or commercial viability.

Speakers
Birgit Dekkers
Birgit Dekkers, COO and Founder - Rival Foods
Henk Van Os
Henk Van Os, Food Technologist/Consultant Taste & Health - Albert Heijn
David Knibbs
David Knibbs, CEO - Tofoo