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Managing competing trends in food innovation
What happens when precision fermentation, ultra-processed food backlash, GLP-1 drugs, and supply chain volatility collide?
The food industry faces unprecedented challenges - and opportunities - as multiple disruptive forces converge simultaneously.
In this panel discussion recorded at the Food Matters Live in Ascot in October 2025, industry leaders from across the value chain reveal how they're navigating what one panelist calls doing "everything, everywhere, all at once.”
They discuss how engineering biology can create functional ingredients without the need for added additives, fermentation techniques from cultures outside Europe, and the delicate balance of meeting functional food claims like immunity while maintaining clean label credentials.
They also delve into biometric data, GLP-1, and unstable cocoa supply chains.