What's the next Dubai chocolate? And more importantly, how do you know whether to back it before it's mainstream, or whether it will ever get there at all?

The speed at which flavour trends now travel has fundamentally changed the job of everyone in NPD. What used to take decades can now arrive, peak and fade within a single season. 

Social media accelerates trends and creates consumer expectations about flavour before a product even hits the shelf.

In this episode of the Food Matters Live podcast, recorded at our London Olympia event, five flavour and innovation specialists debate what all of this means in practice. 

They unpack why flavour is still king, and why the days of designing something that appeals to everybody are effectively over. 

And they wrestle with the most loaded question in innovation: is the era of the perennial core flavour over, or will the industry always find new ones?

If this has whet your appetite for next year’s Food Matters Live events - you can already register your interest to partner with us in London and Rotterdam. Just head to foodmatterslive.com