SimpleFoods is doing what nobody else is doing: it is the first healthy, frozen e-grocery. Frozen food is a $40B market that has not evolved in the past fifty years, and we want to change that – we leverage the best of frozen by powering technology and branding at the same time. What’s unique about SimpleFoods and differentiates it from all other FoodTechs: (1) its unique flexible staple products (that can be consumed individually OR as a meal), (2) its unique, high barrier water-boiling cooking packaging technology (no more “airplane trays” that can only be cooked in microwave) and (3) its innovative & trendy food items – think of acai, maca, turmeric – everything you never found in the frozen aisle and more to come!