Brands

The European Specialist Sport Nutrition Alliance (ESSNA) is the trade association representing the interests of the sport nutrition sector across Europe. Members include big international companies, smaller specialist brands, suppliers of ingredients, sport nutrition publications, as well as national associations. ESSNA was created in 2003 to campaign for appropriate policies and legislation on sports nutrition products. Today ESSNA is a mature and respected organisation, widely recognised by legislators and the mainstream media as the voice of the responsible specialist sports nutrition sector in Europe. ESSNA’s mission

• To ensure the development of an appropriate and balanced regulatory framework for sport nutrition products
• To inform members of legislative developments and provide regulatory advice to ensure compliance
• To promote reputable sport nutrition brands in the media
• To address the issue of non-compliant products tarnishing the reputation of the sector
• To promote initiatives and campaigns to inform consumers of the benefits of regular physical activity, healthier diets and responsible use of sport nutrition products
• To support continued independent scientific research into sport nutrition and into issues relating to quality and safety

ESSNA cooperates actively with the European Union institutions and Agencies, national governments, trade bodies, consumer organisations and leading scientists to ensure the fulfilment of its missions. They also work closely with the media to defend the reputation of the market across the continent, and to promote positive messages about responsible sport nutrition products.