London 3-4 June 2026

Rotterdam 22-23 September 2026

Tastes of Better

Taste the Future. Fast-track Your NPD.

Central to Food Matters Live is Tastes of Better - a series of exclusive one hour-long ingredient showcases, brought to you by global ingredient innovators, designed for product development, technical and innovation professionals at the forefront of food, drink and nutrition.

Join us in London

Join us in Rotterdam

Why attend Tastes of Better?

Tastes of Better presents the unique opportunity for you to:

Accelerate NPD with market-ready solutions
Taste dishes made with cutting-edge ingredients
Get tailored advice from technical experts
Solve compliance challenges: HFSS, UPF, sugar reduction, clean label
Network with leading ingredient innovators

Tastes of Better was spot on in terms of the content. I liked the diversity of the sessions and it was nice to connect with people I otherwise may not have. It was a really good two days with a good mix and balance.

Nomad Foods

Attending Tastes of Better was invaluable for anyone in the food and beverage industry. Initially hesitant to take two days off, it proved worth every minute. The sessions and networking opportunities were outstanding.

Delightful Food Company

It was an amazing opportunity not only to hear about the latest innovations but also to experience them. I find this particularly useful as innovation in flavour and texture is best tasted. I also got a lot of valuable connections out of the event, which is priceless.

Branding Innovations

I loved the event. Of particular note were the interactive tasting sessions – the various teams were interesting, knowledgeable, and very open to feedback. Looking forward to future events!

Tesco

The experience

See

See

Discover the latest ingredient solutions from global innovators, addressing HFSS compliance, UPF concerns, sugar reductions, clean label, and positive nutrition challenges.

Taste

taste

Sample dishes created onsite with cutting-edge ingredients that meet growing consumer demand for healthier, sustainable, indulgent products across all categories.

Learn

Learn

Apply solutions directly to your product pipeline. Meet the brilliant minds behind the latest innovations and gain valuable insights and expertise from leading technical experts.

Lead partners include

London

Loading

Rotterdam

Loading

Become a Tastes of Better partner

Discover innovative ingredients, cross-category breakthroughs

Bakery
Confectionery
Progressive proteins
Precision fermentation
Low and no alcohol
Fibre-rich formulations
Plant-based
Clean-label
Snacking
Sustainable fats and oils
Free-from ingredients
Reduced sugar and HFSS formulations

Step inside the hosting suites

Loading

AGRANA Fruit - Rotterdam

Tate & Lyle - Rotterdam

Meet the innovators

Loading

Silke Ullmann and Scott D'Eath

Manuel Davila, Daabon

Joana Maricato, Ingredion

Jodie Spriggs, AAK

Previous Tastes of Better partners

Loading

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.

Subscribe to our newsletter

Explore the podcast