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Fernando Swartz

Fernando Swartz

Holland & Barrett

Fernando Swartz is a product leader with over 18 years of experience driving innovation across the health, wellness, nutrition, and beauty sectors. As Head of Product Development at Holland & Barrett, he leads the delivery of consumer-led innovation pipelines across multiple international markets.

Holding an MSc in Food and Nutrition, Fernando combines scientific expertise with strong commercial acumen to translate emerging trends into impactful, market-ready solutions. He has deep experience navigating the evolving intersection of food and supplements, with a proven track record of delivering commercially successful product launches across diverse categories and markets.

Fernando is passionate about consumer-centric innovation, with a strong focus on purpose-led product development aligned to health missions and emerging wellness trends. He works closely with cross-functional teams to bring ideas to life, ensuring products meet consumer expectations while driving sustainable business growth in an increasingly competitive global marketplace.

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