The future of NPD: harnessing trends and tech to drive innovation

24 Sep 2025
Rotterdam
Insights and Trends

What emerging food technologies are set to shape future consumer trends and how will they redefine opportunities for new product development? How can AI and data-driven insights revolutionise precision health and what opportunities do they present for developing personalised nutrition solutions?

12:15 - 12:30 - Why it’s time to reclaim the flavour of smoke
Huw Griffiths, Founder & CEO, Besmoke
12:30 - 12:45 - Beyond taste: mastering mouthfeel to win consumer preference
Lin Peterse, Category Development Manager EMEA, Tate & Lyle
12:45 - 13:00 - Food as medicine – how gut microbiome testing and a personalised data-driven approach can propel food ingredients towards positive health effects
Roy Lenders, CEO & CTO, InnerBuddies
13:00 - 13:15 -  Redefining market research with Causal AI
Jason Cohen, Founder & CEO, Simulacra Synthetic Data Studio

Speakers
Roy Lenders
Roy Lenders, CEO & CTO - InnerBuddies
Huw Griffiths
Huw Griffiths, Founder & CEO - Besmoke LTD
Lin Peterse
Lin Peterse, Category Development Manager - Tate & Lyle
Jason Cohen
Jason Cohen, Founder & CEO, Simulacra Synthetic Data Studio - Simulacra

In partnership with

Simulacra