Closing Ireland's fibre gap: riding the new fibre momentum

04 Nov 2025
NPD Discovery Table Talks

The phrase “Fibre is the new protein” captures the growing recognition of fibre as the next big focus in nutrition—and rightly so. Fibre plays a crucial role in supporting digestive health, regulating blood sugar and cholesterol levels, and reducing the risk of cardiovascular disease and colon cancer. Yet, with nine out of ten people in Ireland failing to meet their daily fibre requirements, there is a clear need for more targeted and effective action to boost intake.

This session will bring together nutrition and food experts to explore the challenges and opportunities in improving fibre consumption across Ireland—and to discuss how we can engage with the new fibre trend responsibly, using an evidence-based approach..

Chairperson
Sandra Wilkinson
Sandra Wilkinson, Communications Manager - INDI
Yvonne Finnegan
Yvonne Finnegan - Finne Nutrition & Regulatory Consultancy

In partnership with

Finne Nutrition Regulatory Consultancy