See

See

Taste

taste

Learn

Learn

At the heart of Food Matters Live, Tastes of Better offers a series of exclusive, one-hour ingredient showcases led by global innovators, created specifically for NPD, technical and innovation professionals. Designed to go beyond theory, each session provides the opportunity to experience market-ready solutions firsthand - from tasting concepts made with cutting-edge ingredients to gaining tailored advice from technical experts. Discover how to navigate key challenges including HFSS, UPF, sugar reduction and clean label, while connecting with the ingredient specialists shaping the future of food, drink and nutrition.

Meet the partners

Discover AAK’s Less is More approach to food innovation - where smarter formulation and ingredient choices unlock products that deliver more indulgence, functionality and sustainability with less compromise. Through a hands-on, taste-led experience, explore how reducing calories, complexity and environmental impact can still meet (and exceed) consumer expectations. Step inside to see how doing more with less is shaping the future of food.

Discover AAK's showcase.

Explore BENEO’s approach to sustainable ingredient solutions, designed to support both human and planetary health. Through an interactive, insight-led experience, discover how to tackle key industry challenges - from GLP-1 and metabolic health to HFSS reformulation and cost optimisation - without compromising on taste or performance. Step inside to experience practical, future-ready solutions you can apply directly to your NPD pipeline.

Discover Beneo's showcase.

Discover AGRANA’s FUNctional approach to ingredient innovation, where health meets indulgence in products designed for everyday enjoyment. Through a multi-sensory, taste-led experience, explore how fortified and personalised solutions can deliver added nutritional value without compromising on flavour, texture or visual appeal. Step inside to see how AGRANA is making functional food truly enjoyable - turning better-for-you into something consumers genuinely love.

Discover AGRANA Fruit's showcase.

Discover IFF's showcase.

Discover Bunge's showcase.

Tastes of Better was spot on in terms of the content. I liked the diversity of the sessions and it was nice to connect with people I otherwise may not have. It was a really good two days with a good mix and balance.
Nomad Foods
Attending Tastes of Better was invaluable for anyone in the food and beverage industry. Initially hesitant to take two days off, it proved worth every minute. The sessions and networking opportunities were outstanding.
Delightful Food Company
It was an amazing opportunity not only to hear about the latest innovations but also to experience them. I find this particularly useful as innovation in flavour and texture is best tasted. I also got a lot of valuable connections out of the event, which is priceless.
Branding Innovations
I loved the event. Of particular note were the interactive tasting sessions – the various teams were interesting, knowledgeable, and very open to feedback. Looking forward to future events!
Tesco

Discover innovative ingredients, cross-category breakthroughs

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.