AGRANA Fruit will be present at Food Matters Live London as a Tastes of Better lead partner on 3-4 June. As a food and beverage solution provider, AGRANA Fruit apply a truly global approach, combining global insights with local market understanding to develop market ready, tailored products for dairy, ice cream, bakery and beverages across retail and food service.

AGRANA Fruit will also be hosting exclusive NPD Discovery Roundtable sessions on 4 June, exploring how to responsibly launch functional food and beverage products by letting familiar ingredients sell the benefit without claim. They will unpack consumer perceptions, how ingredients trigger “health meaning,” and how flavour, texture, and sensory design are crucial for creating consumer-loved functional solutions.

Apply to attend Food Matters Live and experience AGRANA Fruit's showcases and roundtables firsthand, designed to inspire and support the evolution of your NPD. Complete the form below and a member of the Food Matters Live team will be in touch to qualify and confirm your place.