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The Longevity Consumer Is Already Spending: How Brands Win Them with Fiber, Spermidine, and Complete Protein in One Ingredient
- The longevity market is one of the fastest-growing segments in health and wellness, driven by consumers actively managing how they achieve healthier years – not just how they perform.
- Yet most brands are still reaching for the same playbook: single-function proteins, isolated fiber additions, and trend-driven bioactive claims that are difficult to substantiate and easy to copy.
- This roundtable challenges that approach – exploring how a novel category of ingredient, mycelium derived from biomass fermentation, delivers. complete protein, prebiotic fiber, and meaningful levels of spermidine in one.
- Spermidine is one of the emergent longevity-associated bioactives in nutritional research.
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We will discuss, through the science and functional benefits, how mycelium is giving brands a genuinely differentiated portfolio position.
Speakers
In partnership with
