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Understanding the GLP-1 Consumer’s Needs
A fast-paced look at the booming GLP-1 market, the consumers driving it, and how their needs are reshaping food, nutrition, and purchasing decisions—plus what brands must do to communicate clearly and win trust.
- Mapping the market: Understanding the global GLP-1 landscape, its regulation, and the explosive growth opportunities it presents
- The new consumer: How GLP-1 is transforming eating behaviour, nutritional priorities, and purchasing habits
- How to market to consumers: Considering terminology and building trust
Chairperson
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