Flavour and colour are where science meets creativity. As consumer expectations evolve, sensory innovation is becoming central to creating food and drink products that deliver on taste, health, naturalness and experience. Across two days, explore the global trends, cultural influences and emerging technologies shaping the future of flavour and colour innovation. From translating global food cultures into exciting new products and overcoming sensory reformulation challenges to AI-powered flavour development and multisensory product design, discover how brands can create distinctive, memorable experiences that excite consumers and drive the next generation of NPD.

Explore the themes

The Flavour and Colour Lab main stage programme will be available to view in early 2027. For now, discover the themes that will be taking to the stage across the two-day programme.

We kindly ask that, when attending a session, you plan to stay for the full duration of the stream to ensure the best experience for both speakers and attendees.

16th June

Exploring how global food cultures, changing consumer expectations and sensory science are shaping the next generation of flavour and colour innovation.

  • Flavour & colour trends - Understanding the cultural, consumer and commercial forces driving innovation in taste, appearance and natural ingredients.

  • Global flavours & food culture - Translating emerging cuisines, cultural influences and international food trends into authentic, scalable NPD opportunities.

  • Sensory perception & experience - Exploring how colour, visual cues and other sensory influences shape flavour perception, expectations and enjoyment.

17th June

Exploring how reformulation, artificial intelligence and multisensory design are transforming the way food and drink products are developed and experienced.

  • Sensory reformulation & product optimisation - Balancing health, naturalness and cost pressures while preserving the taste, texture and appearance consumers love.

  • AI & the future of sensory science - Examining the potential for artificial intelligence to predict flavour preferences and transform human sensory testing.

  • Multisensory innovation & experience design - Moving beyond taste to explore how aroma, sound, texture, colour and packaging create more engaging and memorable products.

Food Matters Live London

16-17 June | Olympia, London