Are nutrient dense products the future of functional and nutraceutical nutrition?

23 Sept 2026
The Future of Positive Nutrition Theatre
23rd September Session 1: Nutrient density: where food, functional and positive nutrition converge
  • What nutrient density really means: protein quality, fibre, micronutrients, bioavailability 

  • Why consumers are shifting from calorie reduction to nutrient optimisation 

  • How far can premixes and fortification push nutrient density before consumers push back? 

  • Food vs supplements: where will consumer trust, regulation and growth sit in the future? 

  • Which categories hold the strongest potential for nutrient-dense innovation? 

Chairperson
Fernando Swartz
Fernando Swartz, Head of Product Development - Holland & Barrett