European consumer insights: trends shaping food innovation

22 Sept 2026
Insights and Trends Theatre
22nd September Session 1: European consumer insights: trends shaping food innovation

European consumers are redefining food innovation – demanding transparency, functionality, trust and value. This opening panel dives into what’s driving their choices, from cost and health to sustainability and clean label and what it means for NPD strategy. Gain clear, decisive insights and practical strategies to turn consumer demands into winning products, leveraging protein, fibre and fermentation to deliver taste, texture and performance across categories.

Speakers
Matthias Krön
Matthias Krön, CEO - The New Originals Company
Yvonne Kok
Yvonne Kok, Senior Innovation Manager, Garden Gourmet Europe - Nestlé