Only 4% of UK adults meet the recommended 30 grams of fibre per day. The average intake is 16 grams, which is barely half the target. And this isn't a new problem. It's been consistent for years, across every age group and demographic, with no sign of closing.

What makes that statistic more troubling is what sits behind it: most people don't even know what the recommendation is. 

In this episode of the Food Matters Live podcast, recorded at our London Olympia event, a panel of specialists look at the fibre gap from every angle: policy, science, product development, supply chain and consumer behaviour.

We hear from a nutrition researcher from the Danish Agriculture and Food Council, who explains how Denmark's Whole Grain Partnership drove consumption to 63 grams within four years.

And we learn why fibre reformulation is technically more complex than it looks.

If this has whet your appetite for next year’s Food Matters Live events - you can already register your interest to partner with us in London and Rotterdam. Just head to foodmatterslive.com