Lead by color: trends for food & drink futures

Consuming food and drink isn’t just about nourishment and convenience – it’s an emotional, sensory experience. Color is at the very heart of that. We “eat with our eyes,” making judgements about food and drink’s quality and flavor from its appearance. More than that, though, color can generate a sense of joy, excitement, and wonder. With the industry moving away from chemical colorants, perceptions are evolving quickly – and the new generation of consumers is creating its own positive stories about colorful food and drink.

In this webinar, brought to you by GNT join industry experts to discover how to unlock vital insights into color directions and stimulate new product development in line with future mindsets and design movements. Ultimately, it’s about showcasing the power of color in the modern era.