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2024 Spring Series

Introducing Tastes of Better

Ascot | Manchester

Experience the latest ingredient innovations

Find ingredient solutions for your product development challenges. The Tastes of Better live event encompasses a blend of tasting sessions, technical presentations and valuable insights. Join over 500 product developer for the 2024 spring series taking place on 16-17 April in Ascot and 21-22 May in Manchester.


tasting session

Taste innovative ingredients, explore applications and technologies for winning product development.


Tap into technical expertise, new and emerging consumer trends and leading-edge thought leadership.


Take the opportunity to continue conversations with ingredient innovators and catch up with industry peers.

Are you eligible?

If you fit the following criteria, you will be eligible for a complimentary place at Tastes of Better. Apply for a VIP place today to secure your spot at the next event.

You work within:

– Product development
– Marketing and innovation
– Technical and R&D

You work for a:

– Food brand or manufacturer
– Food retailer
– Foodservice provider

Apply now for your complimentary space

Event partners

Attendees include

AB World Foods | Arytza Bakeries | Baker & Baker | Booker Group | Charlie Bigham’s | Co-Op | Costa Coffee | Crediton Dairy | The Dairy Collective | Ella’s Kitchen | Greene King | Higgidy | Kellogs | Le Caselle | Legumology | Lidl | Mars | Marston Foods | Marstons | Mitchells & Butler | Nurture Brands | OTC Beverages | Papa John’s | Pep & Lekker | Pladis | Plant Heads | Quorn | Ramona’s Kitchen | Redefine Meat | Rodanini | Rowse Honey | Sainsbury’s | Saputo | Tesco | Unilever | Valeo Foods | Waitrose | WH Smith

This was my first time joining such an event and I thought it was really interesting and thought-provoking. I have already mentioned to our leadership that I would recommend representatives from our technical, planet and own brand teams attend future events.     

Trading controller at Booker

Really insightful talks and a lovely group of attendees whom I got to know throughout the day. The insight talks were great and I loved seeing different topics being discussed by companies from a variety of areas within the industry.

NPD Manager at Symprove

The flow of the tastings and talks worked really well. It was a brilliant opportunity to talk to suppliers and it was clear they had done a lot of preparation to give well-polished sessions.

NPD Manager at Valeo Food

Explore more Tastes of Better

Find out more information about the next sessions, partners, dates and venues