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2024 event series

Attend Tastes of Better with AIT Ingredients

The latest innovations are waiting to be discovered. Find them at this year’s event series.

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Experience vegan delights and culinary diversity in baking with AIT Ingredients

Across tastings, insights and innovations, Tastes of Better helps those working across product development and reformulation solve the most pressing innovation challenges in food and drink.

Meet our team at AIT Ingredients and discover our solution led ingredients spanning across the bakery and biscuits category that you could implement into your product development.

Dive into innovative products designed to diversify your offer easily, to replace eggs effortlessly in bakery creations and bring a distinctive and unique taste signature with our sourdoughs, all showcased through our conceptual menu. 

Key Trends

– Pleasure and taste

– Clean-label innovation

– Plant-based innovation

– Healthy and authentic products

What to expect


person tasting IFF food

Taste innovative ingredients, explore applications and technologies for winning product development


insights sessions

Tap into technical expertise, new and emerging consumer trends and leading-edge thought leadership


networking at tastes of better

Collaborate with your peers and share your technical and product development challenges

Apply now

Meet the team

Photo of Thibault Dussaussoy - Featured Speaker at Food Matters Live

Thibault Dussaussoy

Regional Sales Manager UK & Northern Europe, AIT Ingredients

Photo of Sindy Beury - Featured Speaker at Food Matters Live

Sindy Beury

Ingredients Marketing Product Manager, AIT Ingredients

Photo of David Mizon - Featured Speaker at Food Matters Live

David Mizon

International Bakery Consultant & Judge, AIT Ingredients

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May 2024

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Explore Tastes of Better

Find more information about the next sessions, partners, dates and venues