Tastes of Better
VIP audience
The latest innovations are waiting to be discovered, meet them at Tastes of Better
Discover new solutions
This event is complimentary for VIPs on an invitation and application basis only.
Join the Food Matters Live VIP audience across brands, manufacturers, foodservice, retailers and QSRs.
If you are a professional working in food and nutrition innovation across new product development, innovation, technical and marketing, or within nutrition and food science, menu development or a new brand looking to experience inspiring new solutions, apply for a complimentary VIP place today.
Are you a VIP?
Attendance at Tastes of Better is complimentary for VIPs on an invitation basis only. If you fit the following criteria, register your interest for a complimentary VIP place today to secure your spot at the next Tastes of Better event
ascot 2023 Partners
Get inspired. Get ahead.
Discover new solutions
Increase your innovation pipeline and curate your own programme to discover unique, immersive tasting opportunities to support your product development.
Meet the innovators
Don’t miss your chance to meet the industry leading innovators and explore a range of nutritional, sustainable and affordable solutions in one place.
Bring the team
Join the event alongside your team to discover multiple solutions in a time-efficient and cost-effective way.
Taste the innovation
Immerse yourself in live tasting sessions to discover first-hand the taste, texture, colour and mouthfeel of new ingredients.
Get connecting
Connect with your industry peers and hear from guest speakers from the world of culinary innovation.
Stay ahead of the curve
Experience first-hand the leading trends in 2023 to ensure you are staying ahead. Find out how to successfully implement these into your latest innovations.
In previous events
The event was great! Really appreciate the effort put in from yourselves and all the businesses exhibiting. Clearly a lot of effort from everybody!
Brand Manager, Nomad Foods
I think the mix of invites was really interesting and a great cross section of the industry, certainly something that I would be interested in attending again or including more of my team.
Head of NPD, Samworth
We found the session very insightful, learnt about some new techniques that are close to our hearts as innovators – specifically natural shelf life preservation techniques, moving beyond plant-based protein agriculture and of course the overall focus on great plant-based meat alternatives.
Senior Brand Manager, Unilever
