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Ascot April 2024

Tastes of Better partners

Apply to attend Browse the programme Explore the venue

Meet the lead partners


Enhance colour, taste and shelf-life with Kalsec

Kalsec will take you on an unconventional flavour journey showcasing their natural colour, taste and shelf-life solutions through a 3-course tasting menu.

– Meat & poultry
– Plant-based proteins
– Snacks
– Soups
– Sauces & dressings

Key Themes
– Global flavour trends
– Natural taste and sensory solutions
– Clean-label innovation
– Hot and spicy creations


Unlock science & creativity for NPD with IFF

IFF returns with a fast-paced and fun speed-dating menu concept to bring their rich portfolio to life and help solve your most pressing formulation pain points.

– Culinary
– Dairy
– Snacks
– Beverages
– Bakery

Key Themes
– Taste modulation
– Non-HFSS formulation
– Low and no alcohol
– Authentic global flavours
– Plant-based/hybrid innovation


Reimagine health & sustainability with Kerry

Kerry will be flexing their full spectrum of expertise as they serve authentic breakfast, lunch, and dinner options from around the world reimagined for health and sustainability.

– Beverages
– Savoury Snacks
– Ready meals
– Bakery

Key Themes
– Upcycling and waste valorisation
– Fibre fortification
– Functional flavour pairings
– Global flavour trends


Experience ethically grown
palm oil with Daabon

Daabon will showcase their diverse applications for their ethically grown palm products in frying, bakery, and confectionery.

– Frying
– Confectionery
– Bakery

Key Themes
– Sustainable palm sourcing
– EUDR reformulation
– Better-for-you frying
– Organic & clean label

Interested in attending?

Head back to the main event page and apply to attend.