Head of Research and insight
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Majority of UK adults drink alcohol-free to substitute alcohol but soft drinks still most popular, report reveals
Research finds 20% of Brits pick non-alcoholic beer as drink of choice with low/no category sales expected to grow 31% by 2024