Head of Vegan
Elena is Senior Commercial Manager and Vegan Category Lead at Deliveroo. She has responsibility for leading commercial partnerships with some of the most renowned hospitality groups in the UK, specialising in the fine-dining and vegan sectors. She’s on a mission to make Deliveroo the go-to platform for plant-based food.
Her current focus includes two areas. The first is building and scaling commercial partnerships with Michelin Star and fully vegan restaurants. The second is setting up the strategy to grow and strengthen Deliveroo’s proposition around vegan meals, working with cross-functional teams to make it easier and quicker to find vegan options on the platform.