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The power of storytelling and content marketing

Food Matters Live Masterclass
Wednesday 12 May 2021 | 10am – 1pm | £99 + VAT

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Did you know…

Storytelling can make your brand up to 22 times more memorable

(Source: Forbes)

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Storytelling enables marketers to develop a deeper connection with their audience and gain higher customer loyalty (Forbes.com). 

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When people listen to information, only 5% recall a statistic, but a whopping 63% remember stories (Stanford’s Graduate School of Business).

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Storytelling can increase your brand favorability in your audience’s eyes (Forbes.com).

This Masterclass:

In this masterclass, attendees learnt how to build a successful brand with a digital, story-led approach. They explored what really matters when it comes to talking about their brand online, how they could get to grips with content marketing and took inspiration from some real-life examples

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Meet the speaker

Margot Loudon, Founder of Think Do

Margot Loudon is the Founder of Think Do, a strategic brand and innovation consultancy and has developed her career in the fast-paced food, home and wellbeing industry. She has worked with progressive companies developing and launching branded propositions across global markets in dynamic categories, backed up by strong consumer and market insight.

She believes in providing thought leadership to teams, through an innovative approach to doing business, to grow commercially successful categories.

Meet the speaker

Martha Moger, Copywriter

Martha Moger is a freelance creative copywriter and brand storyteller. She writes world-changing words for brands with personality as ‘The Stitch Writer’. 

Meet our speakers

Photo of Margot Loudon - Featured Speaker at Food Matters Live

Margot Loudon

Director, Think Do Consultants

Photo of Martha Moger - Featured Speaker at Food Matters Live

Martha Moger

Creative Copywriter, The Stitch Writer