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Did you know…
1
Storytelling enables marketers to develop a deeper connection with their audience and gain higher customer loyalty (Forbes.com).
2
When people listen to information, only 5% recall a statistic, but a whopping 63% remember stories (Stanford’s Graduate School of Business).
3
Storytelling can increase your brand favorability in your audience’s eyes (Forbes.com).
This Masterclass:
In this masterclass, attendees learnt how to build a successful brand with a digital, story-led approach. They explored what really matters when it comes to talking about their brand online, how they could get to grips with content marketing and took inspiration from some real-life examples
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Meet the speaker
Margot Loudon, Founder of Think Do
Margot Loudon is the Founder of Think Do, a strategic brand and innovation consultancy and has developed her career in the fast-paced food, home and wellbeing industry. She has worked with progressive companies developing and launching branded propositions across global markets in dynamic categories, backed up by strong consumer and market insight.
She believes in providing thought leadership to teams, through an innovative approach to doing business, to grow commercially successful categories.
Meet the speaker
Martha Moger, Copywriter
Martha Moger is a freelance creative copywriter and brand storyteller. She writes world-changing words for brands with personality as ‘The Stitch Writer’.
