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Building a winning digital marketing strategy

Food Matters Live Masterclass
Tuesday 11 May 2021 – 2-5pm | £99 + VAT


Did you know…

90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions

(Source: Dimensional Research)


72% of online marketers consider high-quality content creation as the most effective SEO tactic (Lauro Media).


If you provide your customers with a positive social media experience, they’re likely to recommend it to others (Hubspot).


Personalised emails deliver transactional rates that are up to 6 times higher than non-personalised emails (Lauro Media).

This Masterclass:

In this Masterclass, attendees were introduced to the building blocks of a winning digital marketing strategy. They received handy tips and tricks as well as examples of each of the elements used in creating a successful digital marketing strategy



By the end of this masterclass, attendees would have:


Learnt how to connect your business and marketing objective with new digital comms objectives to acquire new audiences.


Gained insights into how to identify target audiences from digital behaviour and break away from relying on old-style demographics.


Explored how to create meaningful digital comms objectives and chosen simple channel strategies for audiences in the sales funnel.


Learnt how they could have identified meaningful key performance indicators (KPIs) and how to create critical success factors (CSFs), allowing them to predict the level of success and measure performance.


Received examples on how to connect asset purposes to conversion goals.



David Edmunson Bird, masterclass

Meet your speaker

David Edmundson-Bird, Principal Lecturer in Digital Marketing

David Edmundson-Bird is a Principal Lecturer in Digital Marketing at Manchester Metropolitan University and co-author of the 7th edition of Digital Business & E-commerce Management. 

Connect with your speakers

Photo of David Edmundson-Bird - Featured Speaker at Food Matters Live

David Edmundson-Bird

Principal Lecturer in Digital Marketing, Manchester Metropolitan University