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Did you know…
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72% of online marketers consider high-quality content creation as the most effective SEO tactic (Lauro Media).
2
If you provide your customers with a positive social media experience, they’re likely to recommend it to others (Hubspot).
3
Personalised emails deliver transactional rates that are up to 6 times higher than non-personalised emails (Lauro Media).
This Masterclass:
In this Masterclass, attendees were introduced to the building blocks of a winning digital marketing strategy. They received handy tips and tricks as well as examples of each of the elements used in creating a successful digital marketing strategy
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By the end of this masterclass, attendees would have:
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Learnt how to connect your business and marketing objective with new digital comms objectives to acquire new audiences.
2
Gained insights into how to identify target audiences from digital behaviour and break away from relying on old-style demographics.
3
Explored how to create meaningful digital comms objectives and chosen simple channel strategies for audiences in the sales funnel.
4
Learnt how they could have identified meaningful key performance indicators (KPIs) and how to create critical success factors (CSFs), allowing them to predict the level of success and measure performance.
5
Received examples on how to connect asset purposes to conversion goals.
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Meet your speaker
David Edmundson-Bird, Principal Lecturer in Digital Marketing
David Edmundson-Bird is a Principal Lecturer in Digital Marketing at Manchester Metropolitan University and co-author of the 7th edition of Digital Business & E-commerce Management.
