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future brands competition 2021

Watch the winners ceremony and see their reactions

With food, health and nutrition brands having entered to compete for the title of being named a brand of the future, we are excited to finally reveal who won the Future Brands 2021 competition.

During the judging process, the Future Brands judges looked at everything from packaging to taste and how well each brand delivers on its brand promise. After careful consideration, a total of ten UK challenger brands and three international challenger brands were selected for the shortlist. 

Thank you very much for all the entries, and huge congratulations and a round of applause to our winning entries. 

Meet the Future Brands of the Year 2021 Winners 

2021 Shortlist

UK Challenger Brands

Baj’s Blazin’ Hot Sauce


Gusto Organic Ltd



Raw Gorilla

The Soho Juice Co

The Vurger Co

Three Spirit Drinks

Tom Parker Creamery

International Challenger Brands



The Naked Collective

Brands to watch

With so many innovative brands to choose from, the judges decided to also commend some highly impressive brands who the judges thought deserve to be titled “Challenger brands to watch”:

Bay’s Kitchen

Daioni Organic


Modern Baker


Register your interest

Do you want to be the first to know about the Future Brands Competition 2022?