Food Matters Explores

Welcome to the in-house branded content studio for Food Matters Live, where we can tell your story in a number of creative ways. 

What is Food Matters Explores?

Welcome to a new way of reaching your audience through quality storytelling that is engaging, informative and, sometimes, left-field and entertaining.  

By giving us key insights into your world, we find the angles worth sharing and then collect the data that can measure success. 

Who do you want to reach, how do you want people to see you, what positive changes can your company shout about this year? 
It’s your unique inside knowledge that will guide us. 

We can work out which platform is best to tell your story, from an online news feature to a podcast or from a bespoke masterclass to a TED-style event.

In a nutshell, Food Matters Explores is paid-for content that tells the story of your company with no obvious advertising.

Meet our story teller

Heading up Food Matters Explores is Elişa Roche, a chef, food stylist and senior journalist who has been the editorial director of food and drinks content for more than 40 magazines and websites globally. 

She began her culinary career under the mentorship of celebrity chef Jamie Oliver as part of a Channel 4 TV show watched by 7 million people weekly, and went on to cook at Michelin-starred restaurants before being snapped up as a food writer. 

She has worked as an advertising copywriter, a stylist and in recipe development for some of the biggest food & drinks brands in the world and now hosts our Career Conversations podcast. 

Elişa is striving for a 360° level of culinary expertise by learning more every day about food tech and the future of food. She is uniquely placed to authentically tell your story, combining her love for the industry with rigorous editorial standards.

Branded content options

Long reads and online features

Once you have identified the area of your business you would like to shout about, we can turn this into online features or news stories, shared on our sites and yours. Perhaps your company has a USP when it comes to solving the butter price hike crisis, or maybe you are the secret ingredient behind the best loved breads on the high street? Let’s talk and write about it!

Transcription

We offer full transcription services for podcasts, masterclasses or any event where FML has hosted your speakers or teams. This can be useful to share on your own company websites, newsletters or social channels and also provides useful copy for press releases.

Influencer outreach

We can help you find people who are passionate about your industry on social media. Whether it’s someone with a huge following on Instagram or a micro-influencer who is an expert at what they do and who only posts on LinkedIn, we can get your product into their hands, starting conversations about your brand in a measurable and reactive way.

Video

Want to show off your laboratories, tidy up dated content or make an enticing recruitment video? Our freelance pool of award-winning film makers creates engaging content for all platforms and budgets. We’re brilliant at live streams too if you need a more stylish Zoom.

PR and Marketing

We can help you cause a stir and speak to the communities you want to reach. Whether it’s a new product drop, press release or tailored brand campaign we’ll make sure the Food Matters Live community engages with you through a bespoke marketing campaign.

Copywriting

Is your website or social media looking a bit old hat? Are you sitting on some amazing, historic content that needs unifying? Do you need to start a company social media account from scratch? We can help you find the right tone of voice.

Food Styling

Want to showcase your products or ingredients solutions in shareable, beautiful recipes? Or take clean product images that are easily shareable with potential clients? With access to the best food stylists and photographers in the UK, Elişa and her network would love to help.

235,000+

Social media reach

100,000+

Active podcast listeners

87,000+

Monthly website page views

Branded Content Case Studies. Stories inspiring the future of food

Find out more and chat with us