Packaging & Design Careers
Graduate careers in packaging and design in the food industry
“Packaging can be theatre, it can create a story”
High quality product packaging is important in every industry. However, it is especially important in the food industry. Being able to make a product stand out is crucial to bring success to a business so companies are always looking for skilled packaging designers.
Packaging not only ensures the product is protected from damage and contamination, but it also keeps the product safe for consumption whilst displaying important nutritional information. It also helps market the product and gives consumers an insight into what the product is all about.
A career in this area is bound to help you make your mark and bring success to a business and brand.
Why is effective food packaging design so important?
Potects the product, avoids contamination and damage keeps the product safe for consumption. Displays crucial nutritional information Drives consumer motivation and in-store marketing Conveys brand message to consumers
Is a degree in product design your starting point?
A common route into this career is having carried out a Level 3 qualification in art and design subjects (A level/BTEC/IB diploma/Access diploma) followed by a university degree in a subject such as product design or graphic design.
Although, a degree is not considered a requirement. Some companies hire entry level designers from their portfolio and experience, however you will have to ensure you are able to successfully demonstrate you have picked up key skills.
As well as this having experience as an assistant in a design studio or workshop is always considered beneficial.
Some of the skills you could need in this career:
- Good research skills as you will need to gain an understanding of your target market
- The ability to use graphic design software
- A creative mind and the ability to come up with new concepts and ideas
- The ability to think logically to understand what is demanded of you from a project and how to go about it
- Great communication skills and be able to work well in a team
- Knowledge of industrial processes and standards
- The ability to work well under pressure and meet deadlines
- Be able to sketch your ideas
- A high level of attention to detail
- If things don’t go as planned, being able to carry on and not give up
- Have commercial awareness, know what will and will not work