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Leading the botanical way with MartinBauer

A webinar about sustainable botanical sweet mixes for the food industry, especially condiments

Providing sustainable sweet solutions with plant-based ingredients to match consumer expectations and sustainability goals

Wednesday 23 March 2022 | 09:00 – 09:45 GMT | Complimentary webinar

About this webinar:

In this webinar brought to you by MartinBauer, join industry experts discussing the latest developments on sustainable botanical sweet mixes for the food industry.

The demand for products that are calorie-reduced, health associated and without artificial additives, yet with full taste is a challenge for the food industry. With potential sugar taxes being prepared in many countries, this challenge could soon become even bigger.

As natural nutrition becomes increasingly embedded in everyday consumer behaviour – how do we maintain sweetness and flavour when sugar is reduced to meet consumer health demands? This webinar will explore how to retain sweetness in products, but in a more healthy, natural and sustainable way.

Why you should attend:

In this webinar, MartinBauer will present their solution: botanical sweet mixes based on fruit and herbal blends which will refine your product in terms of sweetness and complete it in terms of mouthfeel. 100% plant-based, 100% without artificial additives and 100% in line with the health-related demand of consumers. This solutions bring an overall taste and can be declared as a ‘herbal mix’.

Who should attend?

About MartinBauer

As the vanguard of botanical solutions, we source, process and refine more than 200 plants from over 80 countries for our customers in the tea, beverage, food, animal nutrition and pharmaceutical businesses. You too can benefit from the power of botanicals:​

Grow your current markets and branch out into new ones – with better, more functional products. ​

Count on the long-term availability of high-quality raw materials – from our global sourcing and processing network.

And take responsibility for future generations – by working together to reconcile ecological stewardship and business success.​

Let’s lead the way together.​

Meet your speakers

Dr. Heiko Spitzbarth

Dr. Heiko Spitzbarth, Head of Product Development at MartinBauer is responsible for innovation and leads four development departments focused on tea blends, extracts, flavour, and beverage/food applications. He completed his PhD in food process engineering at the ETH of Zurich.

Dr. Heiko won several awards with innovative food developments and was a pioneer in establishing entrepreneurship in his previous roles at M-Industry in Switzerland.

He has a deep knowledge in the relationship between food structure, process and property and his passion is to optimise food with natural and sustainable ingredients.

Holger Friedl

Holger Friedl is Sales Manager, Food Industry at MartinBauer.

With almost 30 years of experience in leading positions in R&D /QA /QM and strategic sales, he has key expertise in botanical questions and solutions for the confectionary and condiment industry.

Through his successful work as business development director, application manager and development director,

Mr. Holger has a worldwide network of experts. The integration of ingredients into current process and product lines is always in the foreground for Mr. Holger in order to generate profitable optimisations of sales and revenues.

Jan von Enden

Jan has a background in tropical agriculture and spent most of his career implementing agricultural based sustainability programs in countries, such as Peru, Vietnam, Costa Rica, Guatemala, Papua New Guinea and others.

Having worked almost 20 years in the coffee sector, he joined Martin Bauer 2 years ago and is now dedicated to strengthening supply chains in the botanical sector.

Chaired by: Matthias Stein

Matthias Stein has been supporting the expansion of Martin Bauer into the food industry for several years, providing them with expertise in botanical solution development, positioning these for business development in the food industry and new ways of reaching customers. His overarching goal is to delight consumers with innovative food propositions from natural and sustainable sources.

Previously, Matthias has held senior leadership positions in both R&D and Marketing functions across different categories and in multiple geographies of a major FMCG company. Since then, he has advised several global FMCG companies on Innovations and Go to Market Strategies and has also worked closely with entrepreneurs and start-ups. Teams lead by him, have won internal and external international innovation awards. His university education took him from Germany to the United Kingdom, where he now lives with his family south of London.

Brought to you by

MartinBauer

As the vanguard of botanical solutions, we source, process and refine more than 200 plants from over 80 countries for our customers in the tea, beverage, food, animal nutrition and pharmaceutical businesses. You too can benefit from the power of botanicals:​ Grow your current markets and branch out into new ones – with better, more functional products. ​ Count on the long-term availability…

What you need to know…

Where:

Online, via our Food Matters Live digital event platform

When:

Wednesday 23 March

What time:

09:00 – 09:45 with Q&A

09:45 – 16:00 opportunity for 1-2-1 meetings with experts from MartinBaeur

Cost:

It’s free to attend, simply create a Food Matters Live account using your email address

The webinar is free of charge, but in order to register to attend join Food Matters Live by creating an account, or log in now if you already have one.