About this webinar
Consuming food and drink isn’t just about nourishment and convenience – it’s an emotional, sensory experience. Color is at the very heart of that. We “eat with our eyes,” making judgements about food and drink’s quality and flavor from its appearance. More than that, though, color can generate a sense of joy, excitement, and wonder. With the industry moving away from chemical colorants, perceptions are evolving quickly – and the new generation of consumers is creating its own positive stories about colorful food and drink.
In this webinar, join industry experts to discover how to unlock vital insights into color directions and stimulate new product development in line with future mindsets and design movements. Ultimately, it’s about showcasing the power of color in the modern era.
Why you should attend
In this webinar, discover how social and cultural trends have the power to influence the color of product development and consumer trends.
Color is one of the sensory inputs that helps consumers to build a picture of a product. Join experts from GNT as they whet your appetite for color, inspiring your creativity and helping you find new ways to play with the hues and shades that shape our world.
Who should attend
Brands looking to harness the power of color and bring meaning through product innovation and experiences they create, along with other visual, verbal, and sensory cues that bring the color to life. Learn how to use color to strengthen your brand’s position and discover the psychology behind color trends across categories.
Suitable for: R&D, marketing and sales for manufacturers, retail and ingredient & flavor suppliers.
In partnership with
GNTEXBERRY® is the global market leader in Coloring Foods – plant-based concentrates manufactured from edible fruit, vegetables, and plants using only gentle physical methods such as chopping, boiling, and filtering. EXBERRY® is synonymous with high-performance color solutions based on the most natural concept of coloring food with food. The brand provides the widest range on the market, comprising more…
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