How could food and nutrition support the goal of ageing healthily?
Ageing can be framed as a disease that needs to be cured to prevent us from developing other diseases such as dementia, Type 2 diabetes and heart disease. However, age is not lost youth, but a new stage of opportunity and strength.
This engaging and informative masterclass will include case studies and activities, lead by experts Barbara Bray, a Food Safety and Nutrition Consultant, PhD Researcher at Centre for Public Health, Belfast and Mike Hughes, Head of Research and Insight at FMCG Gurus.
People over 40 are keen to know what they can change in their current lifestyles to live well for longer, and those with disposable income can choose to improve their diets and healthy quality of life.
Part 1: Mike Hughes will provide an overview of consumer trends and barriers to healthy eating and drinking
Part 2: Barbara Bray will give you guidance on how to design foods appropriately to support healthy ageing and understand where your product fits in the context of a healthy diet
Gain insights into consumer trends and the way forward in obtaining a range of healthy ageing benefit from proven sources
Evaluate the current cost of living crisis, understand the challenges it has on the nutrition market, and what brands can do to address this
Identify what claims and ingredients are appealing when seeking out nutritious products and what brands can do to best capture consumer attention
Understand changes in food practices as peoples’ circumstances change with age and the barriers to access certain foods
Know the nutrients of focus for healthy ageing
Developing foods to support brain health, heart health and strength
Design of structural environments to support social eating and engagement
Generate new business ideas or new problems to solve
Barbara Bray MBE FIFST RNutr is a Food Safety and Nutrition Consultant and PhD Researcher at Centre for Public Health, Belfast.
Barbara elevates the food system in pursuit of safe, nutritious and sustainable food for everyone. Her work delivers food safety in food supply chains and nutrition strategy for businesses, alongside leadership and educational roles in her public engagement activities.
She became a Registered Nutritionist with the Association for Nutrition following an MSc in Human Nutrition.
In 2019, Barbara was awarded an MBE in the Queen’s Birthday Honours list for her ‘Services to Food Nutrition’.
Mike is Head of Research and Insight at FMCG Gurus.
Mike Hughes has over 16 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Who should attend?
This session is essential for everyone who are considering exploring the challenges and opportunities of healthy ageing diets and finding out what current research and collaboration opportunities exist in developing foods for older adults.
How to formulate products for healthy ageing