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The power of storytelling and content marketing

Food Matters Live Masterclass
Thursday 20 January 2022 | 10:00 – 13:00 | £99 + VAT

with Margot Loudon and Martha Moger

Back by popular demand…

“I thought the session was brilliant and Martha and Margo were lovely and very personable presenters. There was a good balance of theory and concrete examples of how the theory applied to real-life cases and brands.  What I thought was a real differentiator for this session was the space they created for interaction with participants. Their genuine interest to hear the stories of participants and willingness to offer practical tips and advice made the session a far richer learning experience than I had anticipated. Would thoroughly recommend them again.” 

Lilijan Sulejmanovic, Founder at Bardo 

About this masterclass:

Learn how to build a successful brand with a digital, story-led approach. At this masterclass, the speakers will be exploring what really matters when it comes to talking about your brand online, how you can get to grips with content marketing as well as taking inspiration from some real-life examples. 

There’ll be a tour of content marketing and brand storytelling with the building blocks and ‘How-to’s to get started for yourself. The masterclass will look at real brands and see how they tell stories, and have plenty of time for questions and a few exercises for you to work through. 

Who should attend?

Brand founders or marketers looking for new ways to tell a story that will resonate with their target audience.

Meet your speakers

Margot Loudon

Margot Loudon is the Founder of Think Do, a strategic brand and innovation consultancy and has developed her career in the fast-paced food, home and wellbeing industry.

Some of the brands and projects Think Do have worked on include Waitrose, Gourmet Burger Kitchen, Nandos, Caravan Restaurants and Tonkotsu.

Margot has worked with progressive companies developing and launching branded propositions across global markets in dynamic categories, backed up by strong consumer and market insight.

She believes in providing thought leadership to teams, through an innovative approach to doing business and to grow commercially successful categories.

Martha Moger

Martha Moger is a freelance creative copywriter and brand storyteller. She writes world-changing words for brands with personality as ‘The Stitch Writer’. 

The Stitch Writer creates copy for some of the UK’s most exciting brands such as Bullards Gin, Where the Pancakes Are, The Mamahood, PR Dispatch, Pop & Punch, Folksy, Webinart and much more.

The company specialises in content strategy, SEO web copy, SEO product descriptions, email campaigns, social media and much more.

Martha herself further specialises in copywriting, uncovering and writing brand stories, developing tone of voice, case studies, email marketing, straplines, slogans and more.

She has worked for FMCG brands across lifestyle, fashion, kidswear, beauty and family and has made an abundance of her clients, extremely happy clients.

Content overview

Driver of memory

Here the masterclass will discuss what makes a strong connection with your audience.

Great storytelling and target profiles

A simple breakdown of both key storytelling principles and your target audience.

Intentional content

Understand what the audience or consumer wants to hear about your brand to create a connection.

Finding your channel

Here the session will help you identify what channels will work for you. 

By the end of this masterclass, you will:


Have the tools and skillset necessary in order to build your brand within the digital space and through a unique and engaging storytelling approach


Know how to effectively resonate with your target audience and through means which make your brand stand out in today’s challenging and competitive environment


Have a real-world and practical understanding of how content marketing can propel your brand to prosper and reach new heights