About this masterclass
Most of us have heard of the 5 Ws: who, what, where, when, and why. And we often add how to the list. These questions lead us to facts, and they have an inherent elegance in that each question cannot be answered with a yes or no. The questions serve as a means for achieving complete understanding and product innovation success. Applying these questions to product innovation is something we don’t do often enough. On the surface, it is a simple exercise. In reality, it is a bit more work, but the results can be most rewarding. Let’s look at these six questions with a lens on product innovation.
How could this masterclass help you?
The most innovative companies have answers for all six of these questions and understand how these queries intersect before, during, and after product development and launch. Attend this masterclass as we dive into the questions in search for hands-on answers for you and your team.
Meet your speaker
Paul Heller has led technology strategy and product development for Sopheon since 1999. Today, his leadership helps Sopheon’s blue-chip client portfolio achieve high levels of success from their investments in innovation. Paul navigates the technology landscape for both Sopheon and its customers and identifies the business values linked to investments in innovation management systems and processes. He also advises executives on how to be more successful in innovation and regularly speaks and writes about innovation to business audiences.
Who should attend?
- Research and Development teams
- Innovation Management
- Product Teams (Product/Category Management), Product Managers, Product Owners
- Portfolio or Program Management Office
Six critical questions for successful product innovation