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Creating great packaging – how to reflect your brand, connect with target market and increase sales

Food Matters Live Masterclass
Thursday 27 January 2022 | 10:00 – 13:00 | £99 + VAT

with Charlotte Raphael, Brand and Package Designer

Exclusive offer

Your speaker, Charlotte Raphael, will be providing a one-to-one 30-minute personalised ‘Brand Packaging Consultation’ session at a date after your masterclass to discuss unique questions about your brand’s packaging and design.

Meet Charlotte Raphael

Charlotte’s experience spans far and wide, here are some of her credentials:

Was head of Design for Global Packaging at M&S for over ten years

Was a Consultant providing strategic and conceptual design for Harrods, Corkers Crisps, 2 Sisters Food Group

Has managed and inspired creative direction across a team of 50 designers, which together created over 10,000 pieces of packaging per year

Extensive experience in brand strategy, trend forecasting, design, art direction and creative execution across all elements of packaging, brand and logo design and in-store POS

With over 25 years of experience in branding and packaging design my portfolio of skills are all designed to allow you to maximise the impact of your brand and packaging to increase your sales.

Charlotte Raphael, Brand and Package Designer

Charlotte’s creations

Charlotte’s successful career includes the development of several successful childrens’ product characters exclusive to M&S such as:

Having created trend-focused designs for seasonal events – Christmas, Easter, Halloween, Mother’s Day, Valentine’s Day – for over twenty years, Charlotte is hugely passionate about designing products that connect with customers and increase sales.

Charlotte works with both small and large, complex businesses and understands how to balance financial and time constraints whilst always delivering market-leading design solutions


About this masterclass:

Would you like to learn from the creator of M&S’s iconic character Percy Pig™?

He probably doesn’t need an introduction, but popular Percy is the nation’s favourite pig, a confectionary character launched in 1992, turned into a lucrative franchise of sweets, treats and branded accessories by Marks & Spencer.

For just £99+VAT, Charlotte Raphael, the creator of Percy Pig, will be providing you with the best ways for you to bring your products to market: “Creating great packaging – how to reflect your brand, connect with target market and increase sales” and it’s getting booked up fast.

The design of packaging for a new brand can be expensive and represents a big investment for any company, irrespective of its size or how established it is in its market.

Many of you, running start-ups and small companies, will be juggling a multitude of roles; from product developer, marketeer, salesperson, through to logistics etc. When you come to designing your brand and packaging there will be many considerations, not least how can I achieve the best results with a finite budget to get the greatest return on my investment?

After many years of working with both big organisations and small independent traders, Charlotte has gained a lot of experience working across almost every type of packaging and print on products as diverse as Easter eggs, men’s suits, and cosmetics.

In this masterclass, she will talk about these experiences, share her extensive knowledge and discuss the best ways for small companies and start-ups to bring their products to market. You and Charlotte will discuss an approach that helps you to communicate all the brilliant things you have built into your brand to your customer, and how to bring this to life through an effective design process.

Who should attend?

Packaging is an indispensable component of the food manufacturing and food supply process. This workshop is perfect for small businesses and start-ups in food and beverage industry, especially those looking for package designs that connect brands with consumers in an authentic, lasting, and powerful way.

Lightbulb with desk of people

Content overview

  1. Introduction

2. What makes great packaging and why it works

3. Breaking down and understanding the elements that make good design to make your brand effective and successful

4. Clarify your target customer and understand their world

5. How to communicate your USP and brand values clearly

6. Understanding tone of voice and how to connect with your customer

7. Considerations from pack formats to print restrictions and how to make this work for you

8. How to use this insight to create a clear brief for your designer so they can create a great brand and packaging solution for you and save you time and money!

Purchase your ticket

By the end of this masterclass, you will:


Understand how packaging can be your best brand ambassador and how tone of voice can work throughout your brand to speak to your customer


Know how to think smart and save / maximise cost whilst still creating the best packaging for your brand / product


Gain ways to most effectively brief your designer

Your speaker’s profile

Photo of Charlotte Raphael - Featured Speaker at Food Matters Live

Charlotte Raphael

Brand and Package Designer, Charlotte Raphael Designs