How to become a disruptor food and drink brand

Food Matters Live Masterclass
Thursday 17 March 2022 | 14:00 – 16:00 | £69 + VAT | Virtual

with Eddie Stableford

Flamingo surrounded by other types of birds

Are you ready to shake up the industry?

Join Eddie Stableford as he takes us through a whistle stop tour of his top food and drink trends for 2022 and highlights key opportunities for new products, and how you can find better ways of delivering customers what they need.

He’ll describe how brands influence our purchasing behaviour and how to become a disruptor brand in the 21st century where every sector is hyper competitive.  

The masterclass will highlight key opportunities for new product launches, and Eddie will also share his tips for success and describe the key things consumers look for in new products. 

By the end of this masterclass you will have…

A base knowledge of brand theory and how brands create unique relationships with their audience

An insight into trends and how these can provide a foundation for product ideation

Gained a knowledge of the 16 hot trends for 2022

Learned the principles of becoming a disruptor brand

Developed your understanding of key trend opportunities

eddie stableford

Meet Eddie Stableford

Through a career spanning more than 40 years, Eddie has amassed an enviable food and drink innovation client portfolio span from the multiple-retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands with whom Eddie has a great empathy as he is passionate about making new brands become success stories.

He has presented at numerous seminars and has also appeared on BBC television and radio as well as in numerous newspapers and magazines where he has provided expert comment.

Who should attend?

Any food or drink business re-evaluating an existing product or looking to launch a new product.

Purchase your ticket

How to become a disruptor food and drink brand

£69.00 + VAT

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