How to become a disruptor food and drink brand

Food Matters Live Masterclass
Thursday 17 March 2022 | 14:00 – 16:00 | £69 + VAT

with Eddie Stableford

About this masterclass:

Eddie will take us through a whistle stop tour of his top food and drink trends for 2022 and highlight key opportunities for new products. He’ll describe how brands influence our purchasing behaviour and how to become a disruptor brand, so key in the 21st century where every sector is hyper competitive.  

The masterclass will highlight key opportunities for new product launches. Eddie will also share his tips for success and describe the key things consumers look for in new products. 

Who should attend?

Any food or drink business re-evaluating an existing product or looking to launch a new product.

By the end of this Masterclass you will:

1. Have a base knowledge of brand theory and how brands create unique relationships with their audience.

2. Gain an insight into trends and how these can provide a foundation for product ideation.

3. Gained knowledge of the 16 hot trends for 2022.

4. Developed you understanding of key trend opportunities.

5. Learned the principles of becoming a disruptor brand.

Meet the trainer

eddie stableford

Eddie Stableford

Through a career spanning more than 40 years, Eddie has amassed an enviable food and drink innovation client portfolio span from the multiple-retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands with whom Eddie has a great empathy as he is passionate about making new brands become success stories.

He has presented at numerous seminars and has also appeared on BBC television and radio as well as in numerous newspapers and magazines where he has provided expert comment.

Purchase your ticket

How to become a disruptor food and drink brand

£69.00 + VAT

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