About this masterclass:
The very best food writer shares their passion for the subject with an enthusiasm driven by an insatiable appetite for culinary knowledge and experiences. This introductory masterclass to the craft will provide you with the basic tools you’ll need to express your own passion for food and produce compelling copy that will connect with your readers and inspire them to follow in your footsteps to seek out new food experiences for themselves.
In this hands-on, three-hour masterclass you will complete a series of short writing exercises that will help you begin to develop your own food writing voice. You will learn how to actively use your senses to help describe flavours and textures in an engaging way, and how research, close attention to detail and your own personal experiences and feelings can feed into your writing to bring food and drink-related experiences to life for your readers. You will learn how the critical appreciation of the best food writers will help you to avoid the clichés of food writing and ensure your work is fresh, original and engaging.
Meet your speaker
Andy Lynes is a food, drink and travel writer, author, blogger and teacher with more than 20 years’ experience.
He is a regular contributor to The Times, The Telegraph, The Caterer and BBC Good Food and has written for dozens of other publications. He is the former food editor and restaurant critic of the Metro and was a contributing editor to Food Arts magazine in America.
He has written food and travel columns for both The Telegraph and The Independent. He is the founder of Brighton’s Best Restaurant Awards and the annual OctoberBEST restaurant festival in Brighton.
He teaches the food writing course at Leith’s School of Food and Wine in London. He developed and taught the Food Media module of the MA in Culinary Arts at the University of Brighton and has a First Class degree in Creative Writing.
By the end of the masterclass, you will know:
- How to actively use your senses to help describe flavours and textures in an engaging way
- How research, close attention to detail and your own personal experiences and feelings can feed into your writing to bring food and drink-related experiences to life for your readers.
- How the critical appreciation of the best food writers will help you to avoid the clichés of food writing and ensure your work is fresh, original and engaging.
Additional learning outcomes
- You will know what constitutes good food writing
- How to identify it, as well as how to craft and structure a piece of food writing
- How networking in the food and drink community can help inspire your writing.
Who should attend the masterclass?
- Anyone who makes a living in the food industry who wants to explore how learning the craft of food writing can help them communicate to their customers their passion for what they do.
Purchase your ticket
Creative Food Writing Masterclass with Andy Lynes