How do successful food writers manage to harness and communicate the experience of food?
If you’re looking to effectively engage with your audience as a food brand, then an ability to write about food in an exciting way to take readers on a journey through flavour and texture is a must.
Learn how to understand the basic tools you’ll need to express your passion for food and produce compelling copy that will connect with your readers. Inspire them to follow in your footsteps to seek out new food experiences for themselves.
Industry expert, Andy Lynes brings over 20 years of experience and will assist you in developing key skills and processes used to bring your food writing to life.
You know your product is great, this masterclass will make sure everyone else will know that too.
By the end of the masterclass, you will know:
How to actively use your senses to help describe flavours and textures in an engaging way
How research, close attention to detail and your own personal experiences and feelings can feed into your writing
How the critical appreciation of the best food writers will help you to avoid the clichés of food writing
What constitutes good food writing
How to identify it, as well as how to craft and structure a piece of food writing
How networking in the food and drink community can help inspire your writing
How to bring food and drink-related experiences to life for your readers
How to ensure your work is fresh, original and engaging
-Food, drink and travel writer, author, blogger and teacher with over 20 years’ experience.
-Contributor to The Times, The Telegraph, The Caterer and BBC Good Food
-Former food editor and restaurant critic of the Metro and was a contributing editor to Food Arts magazine in America
-Founder of Brighton’s Best Restaurant Awards and the annual OctoberBEST restaurant festival in Brighton.
-Teaches the food writing course at Leith’s School of Food and Wine in London.
-Developed and taught the Food Media module of the MA in Culinary Arts at the University of Brighton
-First Class degree in Creative Writing.
Who should attend?
Anyone who makes a living in the food industry who wants to explore how learning the craft of food writing can help them communicate to their customers their passion for what they do.