What is driving consumers to purchase immune health products?
The global pandemic brought the conversation on immunity to the forefront of many major conversations. With this brought the increased consumption of immune health products which is set to double between 2020 to 2027 to a forecasted market value of US $28.9 million. With the trend firmly set to outlive lockdowns, what will consumers be looking for in 2023 and beyond?
This dynamic and informative trends panel will look at what is driving consumers to purchase immune health products, and how these trends may change in future years. Panellists will highlight the latest science and ingredients which have been capturing the imagination of the public, and seek to understand what immune health products and portfolios need to be aiming for to gain market share in a competitive landscape.
Join a knowledgeable cross section of speakers from a range of industries, such as academia and data analysis and equip yourself with the most up to date market insights and consumer data. There will also be an extended Q and A discussion at the end of the session.
Meet your panel
Professor of Nutritional Immunology, University of Southampton
European Vice President, Eat Well Global
Associate Professor of Gut Immunology and Microbiology, University of Reading
Head of Research and insight, FMCG Gurus
Research Associate, WHO Collaborating Centre for Health Education and Training, Imperial College
Benefits of attending:
Gain the very latest market information on consumer trends in immune health
Identify where the most significant growth is taking place and where the greatest opportunities lie
Understand what consumers are looking for in immune health
Make your voice heard and ask your questions of our expert panel
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A taste of trends: immune health in 2023