Copywriting considerations for food and drink brands
with Harriet Smith & Kathryn O’Sullivan
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with Georgia Glynn SmithCreative food writing masterclass
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with Andy LynesLatest retail and consumer trends in a growth category: plant-based foods
with Mark Driscoll
View masterclassHow to communicate the ‘why’ of healthy plant-based diets and products – separating the facts and the fiction
with Ursula Arens
View masterclassLaunching a plant-based brand: from niche to opportunity
with Indy Kaur & David Benzaquen
View masterclassThe power of storytelling and content marketing
with Margot Loudon & Martha Moger
View masterclassHow to win in the direct-to-consumer race
with Marine Pajot
View masterclassHow to comply with HFSS legislation: branding, marketing and promotion of HFSS food and drink
with Petra Green, Amy Kingham & Jeremy Stern
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Masterclass testimonials
“I would strongly recommend the tailormade insights and expertise of Andrew Slade from Popp Studio to any individual or organization interested in brand building and positioning. Food Matters Live organized an awe-inspiring session”
Benet Aragay, International Trade Analyst, Catalonia Trade & Investment
Masterclass: How to make packaging win on a shelf – building brands with Popp!
“The masterclass from Harriet and Kathryn was very insightful and more technical than I had anticipated! The expert insights they shared will be very useful for our team. Their friendly, clear delivery made sure the complex content was easily understandable and the presentation was delivered at an engaging, easy-to-digest pace.”
Holly Whitefoord, Business Development Manager, Pemberton & Whitefoord design consultants
Masterclass: Copywriting considerations for food and drink brands
“The training course I took part in with Food Matters Live and HRS Communications was great. The speakers were well-informed and offered practical advice which we’ll be able to put into practice on a daily basis. Would definitely recommend to others.”
Louise Shankley, Communications Manager, Macphie UK
Masterclass: Copywriting considerations for food and drink brands
I found the masterclass stimulating, informative and I’m really happy I took the time to take part.My own explorations in the class yielded insights and ideas that are really going to help as I refine a long-term communications programme.
Ben Brangwyn, Head of Communications at GABALabs
Masterclass: The power of storytelling and content marketing
What I thought was a real differentiator for this masterclass was the space the speakers created for interaction with participants. I would thoroughly recommend and attend again.
Lilijan Sulejmanovic, Founder of Bardo
Masterclass: The power of storytelling and content marketing
The masterclass was both enjoyable and thought-provoking. I especially appreciated the open-ended questions and discussion they led to.
Cameron at Artisan Bread Organic
Masterclass: Inclusion & Diversity in the Workplace
I thoroughly enjoyed the masterclass as it was thought-provoking and great to hear other people’s experiences. The session contained a really useful checklist that cuts through to actionable items. I would certainly be keen to hear about future events.
Human Resources Director of Classado
It was wonderful having such an intimate group of people attending the masterclass – it meant the content was very tailored to where we wanted the session to go.
Regional HR Consultant of Fonterra
I thought the masterclass was very well presented and well thought through. It really helped me to understand the issues this regulation causes for both manufacturers and retailers. Reformulation will be key!
Alie Coppolella, Azelis
Masterclass: How to comply with HFSS legislation: branding, marketing and promotion of HFSS food and drink