The amount of salt, or specifically sodium, we consume is a global health problem.
The World Health Organization says most people around the world consume double the recommended amount every day – and it’s leading to high blood pressure, cardiovascular disease, and heart attacks.
But, we seem to be addicted to the stuff and, despite high-profile health campaigns, we’re not really seeing much in the way of salt reduction in our overall diets.
This episode of the Table Talk podcast is made in partnership with Saltwell, a company that may have found a solution.
Saltwell has found a type of salt mineral in the South American desert that contains both sodium and potassium.
Potassium can counteract the negative effects of sodium, so this salt contains less of the bad stuff – 35 per cent less.
Crucially, Saltwell says the natural product behaves exactly like standard salt and tastes exactly the same.
Listen to the full podcast to discover why humans crave salt, why it is so prevalent in processed foods, and get a brief history of salt reduction in the UK.
Fredrik Enander, Managing Director, Saltwell
Fredrik has been working with the company since 2018.
During this time we have gone from mainly selling the product in US to today having a global coverage and distributor network.
He is an experienced manager within business development, sales and project management.
His other areas of expertise are strategy building and implementation, business model development and product/offer roadmaps.