In Europe alone there are hundreds of protein brands and products, and millions of Euros-worth of sales of protein bars. With this buoyant market growth, there’s a dilemma for every business entering this space: how do you cut through in such a crowded market? And, from the consumer side, how do you find a bar which is actually as delicious as the marketing?
In this episode, Ivan Anton, Senior Development Specialist, and Floris Daamen, Marketing Manager for Performance and Active Nutrition from FrieslandCampina share their insights into the drivers behind the growth of protein, and how consumer attitudes are changing post COVID-19.
With expertise ranging from low-protein to protein-plus solutions, they also explain why active nutrition, healthy ageing, digestive and immune health are major consumer trends influencing innovation in this dynamic category.
The future is bright for high quality protein solutions at FrieslandCampina. Join them to hear how they are setting a new standard in innovative protein snacks.
About our panel
Ivan Anton, Senior Development Specialist, Friesland Campina Ingredients
Trained as Agricultural Engineer and with a master’s degree in Food Science and Technology Ivan is passionate about performance nutrition and leading an active life. He has worked around the globe for FrieslandCampina in a range of development positions for the last eight years and has gained deep understanding and knowledge of the technology side of the functional role of dairy proteins in various food systems. As an ambitious amateur triathlete, Ivan values protein-rich foods that taste great, contribute to fast recovery from intense workouts and get him ready for the next challenge.
Floris Daamen, Marketing Manager for Performance and Active Nutrition, Friesland Campina Ingredients
Floris is a marketing professionalwith a background in national and international marketing management. Floris has been working at FrieslandCampina for almost 10 years, . With a background in both B2C and B2B, he is passionate about understanding consumers’ needs, and finding the best way to serve them.