By and large, consumers perceive that supermarkets have come out of the pandemic relatively well. After initial problems, they’ve been expanding delivery services, working to ensure the elderly and vulnerable receive provisions and sourced enough produce to ensure the nation is fed. Indeed, as one of the few permissible reasons to leave the home under lockdown, the weekly grocery shop became a source of relative normality. As we ease out of lockdown, what will be the new recipe for grocery retail success?
To find out we speak to global professional services company and technology leader Accenture. How can grocers hold onto and build on the sense of mission developed over the last 12 months? Will shopping continue to be an experience that people look forward to, as we move to a more normal way of living? And how do they capture the attention of those consumers who wish to stay and shop local?
All this and more is in focus in this fascinating chat with Suzanne Robinson, Director for Innovation in Consumer Goods and Retail at ?WhatIf!, part of Accenture and Matt Jeffers, Managing Director, Retail Strategy, Accenture UK. Join us!
About our guests
Former UK MD for Happen Innovation, Suzanne is now Director for Innovation in Consumer Goods and Retail at ?WhatIf!, an innovation agency that’s part of Accenture. Suzanne explores emerging growth opportunities in the complex and yet exciting area of food for CPG and Retail clients. She unites her commercially proven foresight and insight expertise with the extensive Accenture resources to help accelerate innovation in this mature, competitive & fascinating food and beverage space.
Matt Jeffers is Managing Director, Retail Strategy, for Accenture UK. He has led projects covering omni-channel strategy and ecommerce performance improvement for multiple retailers across grocery, DIY/building materials, apparel and luxury goods sectors. Prior to this, Matt led Tesco.com’s international development, launched it in China and oversaw the internal strategic growth plan for the Group. He also planned Tesco.com’s strategic development in Central and Eastern Europe and across Asia-Pacific.