Celebrity chef, restaurateur and former enfant terrible of the British culinary scene Marco Pierre White has announced that he’s putting Redefine Meat’s 3D-printed plant-based steaks on the menu of his steakhouses in the UK and three of his London restaurants.
The vegan steaks will be priced between £20 and £30, the same price as the beef steaks on White’s restaurants menu.
Redefine Meat uses pea protein, coconut fat, sunflower oil, flavourings and colourings to create meat-like taste and texture in their products.
Launched in 2018, the Israeli company makes 3D-printed plant-based burgers, steaks, sausages, kebab, ground beef and cigars (vegan beef filled puff pastry) aimed at the hospitality industry, and its products, which have been developed with chefs, are already sold in a selection of restaurants and hotels in Israel.
Redefine Meat uses 3D printers to recreate the flavour and texture of meat.
Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat, said to 3D Natives: “Each product in the range and the ones to follow are born from our understanding of meat at the molecular level, extensive R&D and technological innovation, which combined provides us the ability to create any meat product that exists today. This has been critical to achieving a superiority in taste that honestly, we did not even expect, and the technological versatility to do what no other has done – replace every part of the cow with tasty plant-based meat.”.
Marco Pierre White said to The Telegraph: “When I first tasted Redefine Meat, I was mind-blown. The world needs to eat less meat, but the reality is that until now plant-based meat products have fallen way short in terms of the quality and versatility required for our menus.”
Eshchar Ben-Shitrit said to The Guardian: “I’ve had vegans complaining that this is too much like meat. “Personally, I don’t eat meat. I think it’s wrong to kill animals and eat them. But in order to get the flexitarians, it’s better to disregard the opinion of the vegan.”
Marco Pierre White famously became the first British chef to receive three Michelin stars, and at 32, the youngest chef to be awarded them, before Italian Massimiliano Alajmo beat the record by receiving the same number of stars at 28. When White decided to retire as a chef and open restaurants instead, he returned his stars.
White became plant-based for nine months before deciding the diet wasn’t for him.
“I was a vegan for nine months because I was curious.”, he said in an interview with What’s On Live. “I went pure vegan for nine months of my life and stopped absolutely everything – all carbs, alcohol, smoking.
“The first three weeks, it didn’t impact on me at all; the next six weeks, I became very weak, introverted, quite faint, dizzy at times and suffered from headaches. Then I sort of went back to normal after that. I must confess, though, I slept better. I had more energy. Through that nine-month period, I lost five stone in weight; it just dropped off me. My sense of smell became incredibly acute – I could walk down the road and smell coffee 100 metres away. I could smell bread being baked.”
Marco Pierre White currently owns several restaurants including Steak House Bar & Grill, Mr White’s, Mr White’s English, Wheeler’s of St James’s, Chophouse, Bardolino, Marconi, New York Italian and Wheeler’s Fish & Chips.